“A mysterious virus begins to affect the adults in a small rural town, and the youth soon find themselves cut off from civilization, fighting for their lives. How fast is the virus spreading? It is confirmed—the virus has hit Park City. Can you survive? Pandemic 1.0, a transmedia storytelling experience, unites film, mobile and online technologies, props, social gaming, and data visualization, enabling audiences to step into the shoes of the pandemic protagonists anytime during the day. Mission Control is the only way to learn where you stand in the face of the spreading pandemic.” – Sundance Film Festival program description.
A short film was positioned at the center of the experience.
The response to Pandemic 1.0 at the Sundance Film Festival last week was amazing. Big thanks to all the players and those behind the scenes who helped to make Pandemic 1.0 a reality. I’ll be doing a more extended post in the future and we’re working on an extensive case study which will be released via the WorkBook Project.
Mission Control – uses data viz (Jeff Clark) and software (Mark Harris and Vectorform) to track the story which unfolds in real-time over a 120 hours.
The Memorial Room provides a look at those who are infected.
Photos by Elaine Zelker
Online players match assets to unlock items hidden in Park City. Site by My Monteur, NetVentures and Freedomlab.
Julie B from Pretty in Plastic made some bear totems with MP3 players, cameras, thumb drives and slide viewers based on concepts that I felt helped to bring themes of the storyworld to life.